DELL AWARDS RECYCLING GRANT TO KEEP GREATER MILWAUKEE BEAUTIFUL

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Dell Recycling Grant Program Supports Community Computer
Recycling Events, Educates Consumers

Milwaukee, Jan. 29, 2004 — Dell Inc. today announced the award of $10,000 to Keep Greater Milwaukee Beautiful to be used to conduct a computer collection event this spring. Keep Greater Milwaukee Beautiful and its partner, the Southeast Wisconsin Waste Reduction Coalition, were among twelve grant winners selected from a competitive group of 200 applicants that included state and local governments, higher education institutions and non-profit organizations.

Grantees will use the award to organize, promote, stage and recycle computer equipment in an effective, free “No Computer Should Go To Waste” collection event in their community. Dell also will continue to conduct its own recycling events in 2004.

“The grant from Dell is intended to support Keep Greater Milwaukee Beautiful’s efforts to raise awareness of responsible end-of-life options for computers and empower the community with a model and means for successful collection events,” said Pat Nathan, Dell’s Sustainable Business Director. “The enthusiastic response to this grant program is a display of the far-reaching interest in and need for electronics recycling programs in communities across the country.”

Keep Greater Milwaukee Beautiful intends to collaborate with Cascade Assets in Madison to stage a computer collection event in mid-May at State Fair Park. The free event will serve all the communities of southeast Wisconsin.

“We are extremely honored to have received this recycling grant from Dell,” says Woody Dugan, Executive Director, Keep Greater Milwaukee Beautiful. “It is a recognition for our work and commitment and that of our partners to recycling education and related programs. We hope everyone with older computer will participate in this single day collection program we are planning for the spring.”

As part of the program, Keep Greater Milwaukee Beautiful, and other grantees will receive technical assistance and guidance from the National Recycling Coalition (NRC) to aid in the success of their events. NRC will conduct a series of grantee trainings to share best practices, create a supportive team atmosphere, and encourage dialogue and interaction among grantee organizations. The training will also cover strategies for developing effective partnerships for collection and selection of responsible recycling processors, fund development, and media and grassroots outreach.

“These grants will empower communities from Alaska to Tennessee to initiate the important process of educating consumers about the importance of electronics recycling and building public-private partnerships that will find innovative solutions to address the e-scrap challenge,” said Kate Krebs, executive director of the National Recycling Coalition.

The 10-member grant review board, consisting of individuals from a variety of Dell business units, the federal government and experts from environmental and recycling organizations, based its selections on considerations of the quality of the collaborative effort, prospects for successful outcomes, geographic diversity, sustainability of the program beyond the grant period and the ability to leverage the local community’s existing recycling infrastructure.

A complete list of recipients of Dell’s Recycling Grant Program awards for spring 2004 is available at www.dell.com/recyclinggrant.

Keep Greater Milwaukee Beautiful has served the greater Milwaukee community with recycling programs for youth, community-wide spring cleanups and environmental business seminars for 20 years.

About Dell
Dell Inc. (Nasdaq: DELL) is a premier provider of products and services required for customers worldwide to build their information-technology and Internet infrastructures. Company revenue for the past four quarters totaled $39.7 billion. Dell, through its direct business model, designs, manufactures and customizes products and services to customer requirements, and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained at www.dell.com.

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